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UDS loyalty program, how to implement it in your business and what came

I keep a small accessories store in the local shopping center – I sell handbags, travel suitcases, scarves, gloves and other haberdashery. In general, not a mega-cool businessman, but I’m spinning more or less successfully.

Since April 2018, I have connected to the UDS system. Now I will briefly talk about my impressions.

On the advice of another friend, colleagues (he keeps a cafe in the same shopping center), he began to use the UDS service. He himself has been using it for a long time, I trust him, I decided to try it. Prior to that, he submitted advertisements in newspapers, printed flyers, which, in general, only ate the advertising budget.The highest results were shown by the promotion of the thematic group on social networks. In principle, almost a year has passed since the moment of registration in the service, so I can say that I refused the outdoor advertising without any loss. Social networks continue to lead the manager.

For me, as an entrepreneur, using the system is very convenient, because:

My customer base has greatly expanded – I can immediately see who joins the system and makes purchases in the store, it is more convenient for me to use a QR code than discount cards.
I can instantly track how much each customer spent in my store, I can offer him a profitable offer that will attract him.
Most often I offer cashback, not a discount, because the discount can be used only once – and the client will not return anymore. And cashback is some kind of gaming moment. You can accumulate points and write them off – many customers like it, they even fall into some kind of excitement. Moreover, additional points are awarded to them if they recommend a store to someone and “bring” a new customer.
It is very convenient to edit materials in the application itself – that is, change the terms of promotions, discounts, etc.
When a customer makes a purchase and uses the application, he leaves a review, puts a rating. I can track (and do it quickly) the mood of my customers. If something does not suit them, I will immediately find out about it and I will be able to do and change something.
It’s convenient for my customers when they receive individual offers. I often try to make them profitable so that the client definitely comes back to me again.
At the same time, in fact, it only took me a little to increase the cost of paying for the functional – but they are more than covered by the rest of the funds that I used to spend on printing flyers. I’m quite satisfied with the UDS service, it pays for itself completely. I recommended it to my friends, so the store’s popularity is gradually increasing.

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