its economic activity
The maximum efficiency of all processes in company management can be achieved only if a quality and regular marketing research is carried out, as well as a clear control of all correctly defined performance indicators.
Market research and analysis is an important procedure, thanks to which you can find answers to many questions and solve many problems. Indeed, in a modern business environment it is impossible to exist separately from competitors in your own sector, because competitors, among others, influence the demand for your product or service and play an important role in organizing the relationship between buyer and seller. Continue reading